How Much Do People Spend On Pay-What-You-Can-Afford Porridge?

Posted on May 23, 2016 by Paul Froggatt | 0 comments

Contributing to the community - whether it be local businesses, charities, or people/animals in need - has always been a critical part of the Pupp mission statement.

One element of that mission is ensuring there's something on the menu for everyone. Our pay-what-you-can-afford porridge has been a steadfast menu item since first opening, and we thought it might be interesting to chat about the business implications of selling something with no fixed price.

Pay what you can afford porridgeOur pay-what-you-can-afford porridge with a mixed berry compote

How does it work?

By "pay what you can afford", we mean that the amount you pay for your meal is entirely up to you. Any contribution is welcome, whether it be a few cents or a few Euros. While we cover the cost of the ingredients and production, we hope that the generosity of some visitors will allow others to eat at a fraction of the price.

Having a pay-what-you-can option was something of an experiment - we weren't too concerned about making profit from it, but worried that it wouldn't be able to pay for itself if a lot of people opted for a minimal contribution.

We didn't want to compromise on quality and taste, so tested a number of different options before settling on porridge made with organic oats and a seasonal homemade compote. It was important to make the pay-what-you-can dish just as appealing as the rest of our menu, and it has since become a popular selection for regulars (particularly on weekend mornings).

How much do people spend?

People who have ordered the porridge often ask "how much do people usually pay?", to which we suggest €3-€4. Invariably they then opt for €4, which is by far the most common amount paid for the dish (approx 1/3 of all porridge orders). While we initially thought the average spend would fall between our €3-€4 suggestion, our estimate has actually proven to be the lower end of the spectrum. 

Pupp Porridge OrdersDistribution of customer payments for porridge

81% of visitors spend €4-€7 on the porridge, with a few contributing as much as €10. The average sits at €4.92, which is more than 1.5X what we initially predicted (and 1.25X the upper limit of what we suggest to those who ask).

Only 14% of porridge purchases fall below €4, including those to whom we provide the porridge for a nominal fee (e.g. a few cents).

We also see a spike in people opting for €7, which is the same as a number of other items on the menu. This is far more than we expected people to pay, and it's interesting to see people value a tasty and filling meal at a uniform cost, regardless of ingredients or complexity.

With these results we can comfortably continue to offer a pay-what-you-can option, and encourage other restaurants to think about something similar. The generosity and support of our visitors has far exceeded our expectations, and any concerns about people taking advantage have proved completed unwarranted. To those who've ordered the porridge - we hope you enjoyed it, and thank you for contributing to the success of the experiment!

Have you tried the porridge yet? Let us know your feedback in the comments below, or come in and say hello! For more news on our menu and community efforts be sure to follow us on Facebook, Twitter, and The Pupp Blog.

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Sizing Guide

Dogs come in all shapes and sizes, and we want whatever you buy to be comfortable and well fitted for your pooch. Sizing can often be confusing, with manufacturers using different standards and metrics. At Pupp we list all our sizes in cm's so you can find the perfect fit.

How to measure your dog:

Collars

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Harnesses

Chest: Measure right around the body around the deepest part of your dog's chest, usually just behind the dog's front legs.

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Sizing Guide By Breed:

BREED AVERAGE NECK SIZE
AIREDALE 40.6-55.9cm
AKITA 50.8-55.9cm
ALASKAN MALAMUTE 45.7-55.9cm
AUSTRALIAN SHEPHERD 40.6-55.9cm
BASSET HOUND 40.6-55.9cm
BEAGLE 30.5-45.7cm
BICHON FRISE 35.6-45.7cm
BORDER COLLIE 35.6-45.7cm
BOSTON TERRIER 30.5-45.7cm
BOXER 40.6-55.9cm
BRITTANY 35.6-40.6cm
BULL TERRIER 30.5-45.7cm
BULLDOG AMERICAN/ ENGLISH 45.7-61.0cm
BULLDOG FRENCH 30.5-40.6cm
CAIRN TERRIER 25.4-40.6cm
CHIHUAHUA 20.3-35.6cm
CHOW CHOW 45.7-61.0cm
COCKER SPANIEL 30.5-45.7cm
COLLIE 45.7-55.9cm
CORGI 35.6-40.6cm
DACHSHUND MINI 20.3-43.0cm
DACHSHUND STANDARD 40.6-50.8cm
DALMATIAN 35.6-50.8cm
DOBERMAN 45.7-55.9cm
ENGLISH SETTER 45.7-61.0cm
FOX TERRIER 25.4-40.6cm
GERMAN SHEPHERD 45.7-61.0cm
GERMAN SHORTHAIRED 50.8-61.0cm
GOLDEN RETRIEVER 40.6-61.0cm
GREAT DANE 50.8-66.0cm
GREAT PYRENEES 61.0-76.2cm
IRISH SETTER 40.6-55.9cm
JACK RUSSELL TERRIER 25.4-35.6cm
LABRADOR 45.7-61.0cm
MALTESE 25.4-35.6cm
MASTIFF 63.5-81.3cm
NEWFOUNDLAND 40.6-81.3cm
OLD ENGLISH SHEEPDOG 45.7-61.0cm
PEKINGESE 30.5-40.6cm
POMERANIAN 25.4-35.6cm
POODLE MINI 25.4-40.6cm
POODLE STANDARD 30.5-40.6cm
POODLE TOY 20.3-35.6cm
PUG 30.5-40.6cm
SCHNAUZER GIANT 50.8-66.0cm
SCHNAUZER MINI 25.4-40.6cm
SCHNAUZER STANDARD 35.6-50.8cm
SCOTTISH TERRIER 35.6-50.8cm
SHAR PEI 40.6-50.8cm
SHETLAND SHEEPDOG 30.5-45.7cm
SHIH TZU 25.4-35.6cm
SPRINGER SPANIEL 35.6-45.7cm
STAFFORDSHIRE TERRIER 35.6-50.8cm
WEIMARANER 40.6-55.9cm
WHEATEN TERRIER 45.7-55.9cm
YORKSHIRE TERRIER 15.2-30.5cm