The Pupp Story - Finding A Premises

Posted on April 06, 2016 by Paul Froggatt | 0 comments

In this series of posts we detail our experiences creating the first cafe for dog lovers in Dublin, and try to feature a few tips for the would-be cafe owner. If you're interested in how Pupp came to be, or potentially opening your own venue, you can find more articles on Facebook, Twitter, or The Pupp Blog.

Missed the first post in the series? Find out how and why we started the business here.

As any cafe owner will tell you, location is key. Finding a suitable premises is challenging, particularly for a fledgling business. Below we detail some of the factors we considered when choosing a premises, and our experiences leasing a commercial property in Dublin.

A quick search on Daft.ie will tell you commercial property prices vary massively, depending on size, condition, location, and much more. With a strict budget in mind, we tried to narrow down our choices to a few preferred locations. Google Maps allows you to create your own maps, so we annotated Dublin with existing dog-related businesses, dog parks, and potential properties.

Dublin's dog parks (green), dog related business (red) and areas with available properties (blue)

Our search revealed a few locations of interest - Dublin 8 by Leonard's Corner, Dublin 4 by Ringsend or Grand Canal, Clontarf, and Cabinteely/Deansgrange.

With a view of Dublin's dog facilities, we started to look at market analysis and articles highlighting what may be the up-and-coming areas of Dublin - as it was our first property we wanted a budget-friendly location that may increase in value over the course of a 10 year lease. Much of the coverage is just guesswork and speculation, but North Wall, Christchurch, and Portobello featured frequently enough to justify further consideration.

Footfall is an important factor for any business, however is also one of the greatest influences on price. While we did consider a few premises with significant passing traffic, the associated rent would risk the business's long-term viability. Instead, we focused on developing a destination that people might walk or travel to, even if they weren't directly passing.

Leonard's Corner soon became the area where our needs converged - nearby facilities for dog owners (with MVP and Muttugly just a few doors down), features in a number of publications as the place to invest for long-term benefits, and rental prices that wouldn't undermine a sustainable small business. (In the months since we found a property there have already been a few great new businesses opening in the area, check out Little Bird, Gaillot & Gray, or Bastible if you're nearby).

While narrowing our choice of location did reduce the number of available properties, there were a few viable options to choose from. Our next decision was regarding the condition of the premises. Some were relatively modern, or had already been a food business. These required less initial outlay, but featured higher ongoing rent amounts. With our focus on long-term sustainability, we chose to instead go for a lower cost property that was in need of renovation (more on that in a later post).

Exterior

The building exterior before painting

The Clanbrassil St location was the perfect fit. It needed a lot of work, but we hoped that we could make the place our own and create a community cafe that could develop over time. The area seems primed for even more investment and development, and we're hoping we can help it eventually become one of Dublin's nicest spots for a tasty weekend treat. Stay tuned for more posts about how we developed the premises and shaped the business!

Interested in starting your own cafe? Drop us a note in the comments if you'd like to know more, or come in and visit us in person! For more behind-the-scenes details be sure to follow us on Facebook, Twitter, and The Pupp Blog.

Posted in The Pupp Story


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Sizing Guide

Dogs come in all shapes and sizes, and we want whatever you buy to be comfortable and well fitted for your pooch. Sizing can often be confusing, with manufacturers using different standards and metrics. At Pupp we list all our sizes in cm's so you can find the perfect fit.

How to measure your dog:

Collars

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Harnesses

Chest: Measure right around the body around the deepest part of your dog's chest, usually just behind the dog's front legs.

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Sizing Guide By Breed:

BREED AVERAGE NECK SIZE
AIREDALE 40.6-55.9cm
AKITA 50.8-55.9cm
ALASKAN MALAMUTE 45.7-55.9cm
AUSTRALIAN SHEPHERD 40.6-55.9cm
BASSET HOUND 40.6-55.9cm
BEAGLE 30.5-45.7cm
BICHON FRISE 35.6-45.7cm
BORDER COLLIE 35.6-45.7cm
BOSTON TERRIER 30.5-45.7cm
BOXER 40.6-55.9cm
BRITTANY 35.6-40.6cm
BULL TERRIER 30.5-45.7cm
BULLDOG AMERICAN/ ENGLISH 45.7-61.0cm
BULLDOG FRENCH 30.5-40.6cm
CAIRN TERRIER 25.4-40.6cm
CHIHUAHUA 20.3-35.6cm
CHOW CHOW 45.7-61.0cm
COCKER SPANIEL 30.5-45.7cm
COLLIE 45.7-55.9cm
CORGI 35.6-40.6cm
DACHSHUND MINI 20.3-43.0cm
DACHSHUND STANDARD 40.6-50.8cm
DALMATIAN 35.6-50.8cm
DOBERMAN 45.7-55.9cm
ENGLISH SETTER 45.7-61.0cm
FOX TERRIER 25.4-40.6cm
GERMAN SHEPHERD 45.7-61.0cm
GERMAN SHORTHAIRED 50.8-61.0cm
GOLDEN RETRIEVER 40.6-61.0cm
GREAT DANE 50.8-66.0cm
GREAT PYRENEES 61.0-76.2cm
IRISH SETTER 40.6-55.9cm
JACK RUSSELL TERRIER 25.4-35.6cm
LABRADOR 45.7-61.0cm
MALTESE 25.4-35.6cm
MASTIFF 63.5-81.3cm
NEWFOUNDLAND 40.6-81.3cm
OLD ENGLISH SHEEPDOG 45.7-61.0cm
PEKINGESE 30.5-40.6cm
POMERANIAN 25.4-35.6cm
POODLE MINI 25.4-40.6cm
POODLE STANDARD 30.5-40.6cm
POODLE TOY 20.3-35.6cm
PUG 30.5-40.6cm
SCHNAUZER GIANT 50.8-66.0cm
SCHNAUZER MINI 25.4-40.6cm
SCHNAUZER STANDARD 35.6-50.8cm
SCOTTISH TERRIER 35.6-50.8cm
SHAR PEI 40.6-50.8cm
SHETLAND SHEEPDOG 30.5-45.7cm
SHIH TZU 25.4-35.6cm
SPRINGER SPANIEL 35.6-45.7cm
STAFFORDSHIRE TERRIER 35.6-50.8cm
WEIMARANER 40.6-55.9cm
WHEATEN TERRIER 45.7-55.9cm
YORKSHIRE TERRIER 15.2-30.5cm