The Pupp Story - What's In A Name?

Posted on May 30, 2016 by Paul Froggatt | 0 comments

In this series of posts we detail our experiences creating the first cafe for dog lovers in Dublin, and try to feature a few tips for the would-be cafe owner. If you're interested in how Pupp came to be, or potentially opening your own venue, you can find more articles on Facebook, Twitter, or The Pupp Blog.

We're often asked where the name "Pupp" came from. There are lots of factors to consider when naming a business, though if we're honest we really just settled on the one that we liked the sound of. That being said, at least a little thought went into it.

We wanted something that encapsulated what we were about, and that people would remember from a single visit. Referencing one of our unique selling points - dogs - was critical. Most of the names we considered - "Pups & Cups", "Kettle & Leash" (both contenders, but we weren't sure about a name including "&"), "DoJo" (originally stood for dogs & joggers) - featured some mention of dogs.

If you've been reading the blog you'll know we're constantly expanding the services we offer, and it was important from the outset that the name be scalable to any number of business units. "The ____ Cafe", "The ____ Store", "____ (more to be announced soon)" all had to work seamlessly while maintaining a single brand identity.

Pupp Name BrainstormSome names and slogans from an early brainstorming session

A short, easy to pronounce and easy to spell name was also important. "Pupp" is as simple as it comes, though we later found that Facebook has a 5 character minimum for custom URLs (the web address of the Facebook page) which meant switching to "PuppIreland" for the purposes of social media. The Twitter handle @Pupp was already taken, but @PuppIreland was consistent across platforms.

Thankfully the domain www.pupp.ie was available. Unlike a .com domain, you are required to provide documentation proving the .ie domain you are registering is featured in your business name (which stops people buying up all of the .ie addresses). Playing on the ".ie" addition to the name was one of the deciding factors in favour of "Pupp". "Dogg.ie" was taken, but there are lots of fun possibilities still available for Irish businesses.

Our final research area was searching for the name to see what was already out there. The Company Registration Office features an online search for existing businesses - we were clear on that front, nothing close to "Pupp" in Ireland.

Googling "Pupp" mainly brings up results for a skin rash - pruritic urticarial papules and plaques of pregnancy - not the most pleasant of images, but we were confident that the business would be able to work its way to the top of the results page as we became more established. Google Translate also lets you see what the word means around the world ("pupp" means "boob" in Norwegian and "poo" in Estonian, which delighted Paul's inner child)!

We'll be exploring the branding and logo design in a later post, but in the meantime let us know what you think of the name "Pupp"! What are some of the coolest business names you've come across? Drop us a note in the comments below.

For more behind-the-scenes details remember to follow us on Facebook, Twitter, and The Pupp Blog.

Posted in The Pupp Story


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Sizing Guide

Dogs come in all shapes and sizes, and we want whatever you buy to be comfortable and well fitted for your pooch. Sizing can often be confusing, with manufacturers using different standards and metrics. At Pupp we list all our sizes in cm's so you can find the perfect fit.

How to measure your dog:

Collars

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Harnesses

Chest: Measure right around the body around the deepest part of your dog's chest, usually just behind the dog's front legs.

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Sizing Guide By Breed:

BREED AVERAGE NECK SIZE
AIREDALE 40.6-55.9cm
AKITA 50.8-55.9cm
ALASKAN MALAMUTE 45.7-55.9cm
AUSTRALIAN SHEPHERD 40.6-55.9cm
BASSET HOUND 40.6-55.9cm
BEAGLE 30.5-45.7cm
BICHON FRISE 35.6-45.7cm
BORDER COLLIE 35.6-45.7cm
BOSTON TERRIER 30.5-45.7cm
BOXER 40.6-55.9cm
BRITTANY 35.6-40.6cm
BULL TERRIER 30.5-45.7cm
BULLDOG AMERICAN/ ENGLISH 45.7-61.0cm
BULLDOG FRENCH 30.5-40.6cm
CAIRN TERRIER 25.4-40.6cm
CHIHUAHUA 20.3-35.6cm
CHOW CHOW 45.7-61.0cm
COCKER SPANIEL 30.5-45.7cm
COLLIE 45.7-55.9cm
CORGI 35.6-40.6cm
DACHSHUND MINI 20.3-43.0cm
DACHSHUND STANDARD 40.6-50.8cm
DALMATIAN 35.6-50.8cm
DOBERMAN 45.7-55.9cm
ENGLISH SETTER 45.7-61.0cm
FOX TERRIER 25.4-40.6cm
GERMAN SHEPHERD 45.7-61.0cm
GERMAN SHORTHAIRED 50.8-61.0cm
GOLDEN RETRIEVER 40.6-61.0cm
GREAT DANE 50.8-66.0cm
GREAT PYRENEES 61.0-76.2cm
IRISH SETTER 40.6-55.9cm
JACK RUSSELL TERRIER 25.4-35.6cm
LABRADOR 45.7-61.0cm
MALTESE 25.4-35.6cm
MASTIFF 63.5-81.3cm
NEWFOUNDLAND 40.6-81.3cm
OLD ENGLISH SHEEPDOG 45.7-61.0cm
PEKINGESE 30.5-40.6cm
POMERANIAN 25.4-35.6cm
POODLE MINI 25.4-40.6cm
POODLE STANDARD 30.5-40.6cm
POODLE TOY 20.3-35.6cm
PUG 30.5-40.6cm
SCHNAUZER GIANT 50.8-66.0cm
SCHNAUZER MINI 25.4-40.6cm
SCHNAUZER STANDARD 35.6-50.8cm
SCOTTISH TERRIER 35.6-50.8cm
SHAR PEI 40.6-50.8cm
SHETLAND SHEEPDOG 30.5-45.7cm
SHIH TZU 25.4-35.6cm
SPRINGER SPANIEL 35.6-45.7cm
STAFFORDSHIRE TERRIER 35.6-50.8cm
WEIMARANER 40.6-55.9cm
WHEATEN TERRIER 45.7-55.9cm
YORKSHIRE TERRIER 15.2-30.5cm