The Pupp Story - Designing A Logo

Posted on June 22, 2016 by Paul Froggatt | 0 comments

In this series of posts we detail our experiences creating the first cafe for dog lovers in Dublin, and try to feature a few tips for the would-be cafe owner. If you're interested in how Pupp came to be, or potentially opening your own venue, you can find more articles on Facebook, Twitter, or The Pupp Blog.

Designing the look of the brand is one of the most fun aspects of starting a business - browsing through images for inspiration, slowly iterating on ideas, and shaping the very first thing customers see. We thought it might be interesting to chat through the gradual evolution of what became our finished logo.

The first aspect we looked at was the colour palette, drawing up a few simple variations to see which combinations we liked best. We were looking for something modern and clean, with a primary colour that could be used within the cafe for a consistent look.

Pupp Colour TestsSome early colour tests

A white and teal combination stuck out as one of our favourites, so we researched a circular design with different shades. For these early prototypes no image software is required - Microsoft PowerPoint or Google Slides will let you easily build shapes and test colour hex codes (alphanumeric codes that represent different colours).

Pupp Teal TestsWe decided this looked too much like Specsavers.

The text-within-circle format was a bit too basic for our tastes, so we decided to explore options around splitting the text from the logo. We didn't have Photoshop, however there is a free alternative called GIMP (GNU Image Manipulation Program) that has more than enough functionality for amateur users. With this we started experimenting with themes, and (as discussed in our post about naming the business) were particularly interested in marrying the dog symbolism with coffee.

Pupp Draft LogoAn early attempt at a logo featuring a lead in the shape of a mug

The concept was strong, but we were concerned that the lead/mug imagery wasn't clear enough. It looked too much like a random squiggle, or even a strange face looking left. Instead, we started developing concepts around a dog sitting within a circle.

Pupp draft logo Pupp draft logo Pupp draft logo Pupp draft logo Pupp draft logo

Some early hand-drawn sketches

Another variation on the dog/coffee theme we came up with was an image of a dog within the circle of a coffee stain. This one resonated with us much more.

Draft Pupp LogoThe first stages of what would become the final logo

We discussed keeping the brown colour so that the coffee stain was clear, but decided that a single colour logo would mean the white version could be applied over various images and photographs.

Different fonts and sizes were also tested, before we eventually settled on "Candara". For the website, a slightly off-black version was clean and clear.

The final logo (dark version) 

Pupp Logo ImageThe white version of the logo applied to an image

The positive/negative versions of the logo meant the teal background was no longer necessary, however it had helped us define the colours to use on the site and in the cafe. We kept the white on teal version for the website favicon (the little icon that appears on the browser tab when you're on the website), and used our tests to develop a colour palette for the brand.

 

What do you think of the logo? Drop us a note in the comments if you have any feedback, or come in and say hello in person! For more behind-the-scenes details be sure to follow us on Facebook, Twitter, and The Pupp Blog.

 

Posted in The Pupp Story


Next

Previous

Leave a comment

Related Posts

Sizing Guide

Dogs come in all shapes and sizes, and we want whatever you buy to be comfortable and well fitted for your pooch. Sizing can often be confusing, with manufacturers using different standards and metrics. At Pupp we list all our sizes in cm's so you can find the perfect fit.

How to measure your dog:

Collars

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Harnesses

Chest: Measure right around the body around the deepest part of your dog's chest, usually just behind the dog's front legs.

Neck: Measure right around the neck, allowing enough room to slide 2 fingers in for comfort

Sizing Guide By Breed:

BREED AVERAGE NECK SIZE
AIREDALE 40.6-55.9cm
AKITA 50.8-55.9cm
ALASKAN MALAMUTE 45.7-55.9cm
AUSTRALIAN SHEPHERD 40.6-55.9cm
BASSET HOUND 40.6-55.9cm
BEAGLE 30.5-45.7cm
BICHON FRISE 35.6-45.7cm
BORDER COLLIE 35.6-45.7cm
BOSTON TERRIER 30.5-45.7cm
BOXER 40.6-55.9cm
BRITTANY 35.6-40.6cm
BULL TERRIER 30.5-45.7cm
BULLDOG AMERICAN/ ENGLISH 45.7-61.0cm
BULLDOG FRENCH 30.5-40.6cm
CAIRN TERRIER 25.4-40.6cm
CHIHUAHUA 20.3-35.6cm
CHOW CHOW 45.7-61.0cm
COCKER SPANIEL 30.5-45.7cm
COLLIE 45.7-55.9cm
CORGI 35.6-40.6cm
DACHSHUND MINI 20.3-43.0cm
DACHSHUND STANDARD 40.6-50.8cm
DALMATIAN 35.6-50.8cm
DOBERMAN 45.7-55.9cm
ENGLISH SETTER 45.7-61.0cm
FOX TERRIER 25.4-40.6cm
GERMAN SHEPHERD 45.7-61.0cm
GERMAN SHORTHAIRED 50.8-61.0cm
GOLDEN RETRIEVER 40.6-61.0cm
GREAT DANE 50.8-66.0cm
GREAT PYRENEES 61.0-76.2cm
IRISH SETTER 40.6-55.9cm
JACK RUSSELL TERRIER 25.4-35.6cm
LABRADOR 45.7-61.0cm
MALTESE 25.4-35.6cm
MASTIFF 63.5-81.3cm
NEWFOUNDLAND 40.6-81.3cm
OLD ENGLISH SHEEPDOG 45.7-61.0cm
PEKINGESE 30.5-40.6cm
POMERANIAN 25.4-35.6cm
POODLE MINI 25.4-40.6cm
POODLE STANDARD 30.5-40.6cm
POODLE TOY 20.3-35.6cm
PUG 30.5-40.6cm
SCHNAUZER GIANT 50.8-66.0cm
SCHNAUZER MINI 25.4-40.6cm
SCHNAUZER STANDARD 35.6-50.8cm
SCOTTISH TERRIER 35.6-50.8cm
SHAR PEI 40.6-50.8cm
SHETLAND SHEEPDOG 30.5-45.7cm
SHIH TZU 25.4-35.6cm
SPRINGER SPANIEL 35.6-45.7cm
STAFFORDSHIRE TERRIER 35.6-50.8cm
WEIMARANER 40.6-55.9cm
WHEATEN TERRIER 45.7-55.9cm
YORKSHIRE TERRIER 15.2-30.5cm